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by 朱江丽

ebook

1 of 1 copy available

1 of 1 copy available

本书在深刻理解新媒体技术与营销模式发展的基础上，创新性地提出了"全媒体整合广告"的概念，并且通过对时下全媒体整合广告案例的全案分析与梳理，尤其是社交新媒体，生发出变化莫测的广告创意，包括借势而为、无风起浪、相时而动、别出心裁、取信于人等。是对当下广告创意发展趋势的全面梳理与深度解析。