本书共7章,第1章对媒介的升级过程做了简单的梳理;第2章介绍了内容创作失控的原因、用户的基本个人欲望和需求;第3章介绍如何使用算法推荐这个杠杆增强内容的传播效果;第4章总结了数据分析常用的方法和图表;第5章介绍从零开始做一个抖音号所必须掌握的算法实操技能;第6章介绍了当前媒介生态下的从业者(包括个人品牌的崛起和企业)如何在这个时代做好营销;第7章猜想媒介继续升级会怎样。
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