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Title details for 有机食品的消费者偏好、标识策略与营销管理研究 by 郑明赋著 - Available

有机食品的消费者偏好、标识策略与营销管理研究

by 郑明赋著
ebook
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本书从消费者偏好的角度出发，基于严谨的经济学理论和复杂的计量模型，测算消费者对有机食品的支付意愿，研究有机食品的品种差异、属性评价、标签信任等对支付意愿的影响，探究有机食品信任属性的消费者偏好及其强化策略，以及消费者对有机食品标志与品牌商标的多种偏好关系等问题，为有机食品企业的STP营销战略、产品定价策略及提升溢价策略等决策提供科学依据。

  • Creators

  • Publisher

  • Release date

    June 9, 2022

  • Formats

    • OverDrive Read

      • ISBN: 9787115554994

    • EPUB ebook

      • ISBN: 9787115554994
      • File size: 15177 KB

  • Languages

    • Chinese

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • Chinese
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