本书内容主要分为四个部分。第一,讲解视觉营销的基础知识。第二,介绍视觉营销的具体实战方法:通过10个品牌视觉塑造窍门,抢占客户心智;通过11种店铺视觉优化方法,助力皇冠店铺;通过16种产品视觉设计方法,打造爆款产品;通过10种文案视觉呈现技巧,全面提升转化率。第三,剖析如何利用视觉营销引流并促进转化,最终实现销售目的。第四,强调移动端店铺的视觉设计。
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